Archive for the ‘Electrolux’ Category

Trendy Thursday: Rumpled to Runway

September 9, 2010
This past week, I had the exciting opportunity to participate in the Rumpled to Runway fashion event sponsored by Electrolux benefiting the Ovarian Cancer Research Fund in New York City. I was so excited (and a little nervous!) to have been invited to strut my stuff on the runway to support this terrific cause!
Ten fashion bloggers were given the challenge to dress in white and accessorize with teal (the official color of Ovarian Cancer Awareness). We had consultations with stylists to really get our look perfect (which was such a relief, because I could NOT decide what top to wear!)

I wore my favorite boot-cut white jeans that I picked up at the LOFT outlet in the beginning of the summer that have proven to be one of my best purchases! I have worn them constantly all summer.

Then I was totally torn over two tops….
Option 1:
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This cute embellished tank from Old Navy. I LOVE the neckline – it really showcases my necklace. And I think this cut is great for me. I could even add a belt. Hummm… And it has ruffles. (You know how I love ruffles!) Its sold out on the website, so I can’t link to it. Sorry!

Option 2:
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This is the High Tide Tee from Anthropologie. Very feminine and ruffley. (and Girly 😉 This one was my husband’s favorite – and the stylist picked it too! She said that being on the runway, you need a bit more oomph! So I went with this one!

If you’d like to see the show, which went terrific because I didn’t trip even one single time despite the 5 inch heel on the Manolo Blahnik Metallic Leather Slingback Sandals they gave me to wear (drool), you can watch it at Kelly Confidential! It was a fabulous experience – getting my hair and makeup done for hours and wearing designer shoes and real jewelry is certainly not my typical Wednesday, but it was super fun to play glamorous for the day!

Melissa can be found blogging fashion and style on b*Stylish and talking family on her personal blog, Girlymama.

Disclosure: My participation in the ‘Rumpled to Runway’ Campaign was sponsored by Electrolux who provided me with a $150 stipend to style my look as well as travel arrangements to and accommodations in New York to participate.

Electrolux and Kelly Ripa Host "Splits for a Cause"

July 7, 2010

Usually when we hear the word “split”, we think of news of celebrity break-ups, splashed across the cover of tabloid magazines. Well, leave it to our favorite celebrity/brand team to prove that a split can be a good thing!

Kelly Ripa and Electrolux are joining forces once again to celebrate the launch of Electrolux Appliance’s new stand-alone refrigerator and freezer – that’s right, the familiar duo has split up. And to sweeten the celebration, they’re bringing in the “Emperor of Ice Cream” Stephen Bruce, owner and founder of Serendipity 3, the landmark New York City restaurant and dessert spot, into the mix.

Kelly and Bruce teamed up earlier today to make banana splits for a cause. And now we want you to dig in, with your virtual spoon! Starting today, at http://www.Kelly-Confidential.com, you can build your ultimate banana split using virtual ingredients from classic whipped cream to caramel sauce to rainbow sprinkles. For each “split”, Electrolux will donate $1 to the Ovarian Cancer Research Fund as part of its $750,000 commitment to help fight ovarian cancer[1].

As usual, Electrolux and Kelly find new and fun ways to say thank you to those who support this great cause. Everyone who logs on to the site and builds a split will be automatically entered for a chance to win the daily prize – $50 towards sweet summer treats – and the grand prize: the new stand-alone refrigerator and freezer from Electrolux.

*This is NOT a contest managed by Chester County Moms.